Why do retailers produce incredibly high calorie food?
Well, it is simple really. They know that modern society loves over the top food and they know that high calorie food eaten on a regular basis makes us hungrier both physically and psychologically. So, why not? As a retailer you would be stupid to worry about health issues in case they got in the way of fat profits. After all, tobacco companies have been trading on that ideal for years.
In the race to be more gross than anyone else, enter Hungry Horse, a chain of pub restaurants in the UK owned by the old Green King brewery. The chain has been going since 1995 and serves value offerings – a sort of modern, fast food version of a gastro pub.
They have imported an idea from the US of multi layered burger sandwiched between two glazed doughnut rings and come up with a product that kicks in at 1900 plus calories – that is more than the entire daily allowance for a female and pretty much all of it for a male. It is 500 calories more than my current diet!
According to the BBC, Mel Wakeman, senior lecturer in Applied Physiology at Birmingham City University, said: “To me, this is simply ludicrous and irresponsible. I am no killjoy but why is this sort of food available?”
But this is not about being irresponsible. That makes it sound like they are not really bothered about whether something is fattening or not. Of course they care. They know well that the selling of this kind of food over a couple of generations has made us hungrier, greedier, perhaps, and more likely to buy more. This kind of food makes a fortune and Hungry Horse are jumping on a well known bandwagon.
They go further too – one of their dishes clocks up over 3000 calories.
Hungry Horse themselves make the point that they cater for a range of tastes and appetites and print the nutritional information on the menu.
However true that might be, no business sells something because they don’t think they can make a profit out of it. They do it because they see pound signs. That is the only reason they are selling this lump of fat, sugar and salt.